{"id":5,"date":"2022-11-01T01:58:00","date_gmt":"2022-11-01T01:58:00","guid":{"rendered":"http:\/\/www.btwtn.com\/blog\/?p=5"},"modified":"2022-11-16T19:50:42","modified_gmt":"2022-11-16T19:50:42","slug":"top-5-things-to-improve-findability","status":"publish","type":"post","link":"https:\/\/btwtn.com\/blog\/top-5-things-to-improve-findability\/","title":{"rendered":"Top 5 Things to Improve Findability"},"content":{"rendered":"<p>Experts will tell you there are a variety of things you can do to improve your website findabailty with Search Engines.&nbsp; I want to focus on just five things you can do that will help quickly.<\/p>\n<p>1. Title Tag of your pages.&nbsp; Often people put things like &#8220;Home&#8221; or &#8220;About Us&#8221; in the title tag&#8230;there is nothing more useless than worthless information there.&nbsp; Google only displays the first 72 characters in the title tag, BUT it will read the whole thing no matter how big it is.&nbsp; Put the key words you want to be found in there!&nbsp; It is one of the main things Google will use to rank your page&#8230;just make sure those words are in your web page too!<\/p>\n<p>2. Put words in the alt tags of any images you have on your page.&nbsp; This spot is the second most unused space on your web page that Google looks for&#8230;use it!<\/p>\n<p>3. The most important information at the top of your page.&nbsp; The higher it sits the more Google thinks it is important.<\/p>\n<p>4. Make sure you have text based menu at the bottom of the page.&nbsp; Google likes to find your menus easily.<\/p>\n<p>5. Get rid of useless links.&nbsp; Have you ever received one of those &#8220;Let&#8217;s exchange links&#8221; emails?&nbsp; Ignore them.&nbsp; If you put those links on your page, they can downgrade your findability and fast!&nbsp; I was involved with a major company that called asking why their website dropped out of the first page on Google.&nbsp; I looked and discovered they had a link to a foreign&nbsp;pharmaceutical website.&nbsp; As soon as we removed the link, the page popped up in prominence again with in minutes.&nbsp; Google counts the number of one way links to your site so link exchanges count against your site.&nbsp; Don&#8217;t do it!&nbsp; Learn more at <a href=\"http:\/\/www.cidsolutions.net\/principles.html\" target=\"_blank\" rel=\"noopener\">Click Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experts will tell you there are a variety of things you can do to improve your website findabailty with Search Engines.&nbsp; I want to focus on just five things you can do that will help quickly. 1. Title Tag of your pages.&nbsp; Often people put things like &#8220;Home&#8221; or &#8220;About Us&#8221; in the title tag&#8230;there [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-websites"],"_links":{"self":[{"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":3,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/btwtn.com\/blog\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}